I direct what the work should mean and feel like — then design how it works.

Jawher Hamdi, working as Jay Hamdi, is a multidisciplinary designer whose work spans art direction, creative production, marketing design, data UX, and product systems.

Over five years at Addinn Group and FORVIA Faurecia, I led design processes across product, marketing, enterprise data experiences, presentations, campaigns, photography, video, and reusable design systems. My UX/UI background brings research, audience insight, accessibility, and systems thinking into the creative process, while Jay Studio gives selected ideas a production path through film, photography, and rollout assets.

That foundation still shapes how I direct creative work: understand the audience, define the real problem, align the team, make a decisive visual choice, and carry it from the first workshop through the final frame or interface.