Sidi Bou Said destination-film still
9:16 / Social film
The Blue Story film frame
Sidi Bou Said / 2026 / Independent destination filmConcept / Direction / Production

The Blue Story

A place-led destination story through the eyes of a visitor.

A personal route, not a list of landmarks.

01 / The campaign

Make the audience
look again.

Turn a familiar destination into a story with enough intimacy and movement to make the audience look again.

Let discovery lead. The place reveals itself through a personal route rather than a catalogue of familiar landmarks.

RoleConcept & direction
PlaceSidi Bou Said
Year2026
ProductionJay Studio

02 / The direction

Discovery
leads.

The camera stays close to the journey, using blue-and-white architecture, pauses, sea light, and small human details to build a sense of place.

  1. 01Story route
  2. 02Location study
  3. 03Production
  4. 04Long-form edit
Destination filmPortrait / 9:16

03 / Outcome

A familiar place,
personally seen.

The final destination film and story edit use rhythm, small encounters, and architectural detail to make a well-known place feel lived rather than advertised.

The first gesture

LET'S MAKESOMETHING FELT.

Art direction / Creative production / Product design

hamdijawher@icloud.com
+216 22 085 367

© / Available internationally